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While spending interminable hours on the show floor in Orlando I was sucked in by the sweet older ladies who were selling glycerin filled insoles. They would invite you to sit come into their booth and take off your shoes. Then they would slip their magic, massaging insoles into your shoes and invite you to try them out. What could one say, while gently rocking back and forth? How much are they? Thirty bucks? It's easier to buy them than to sit down and remove them from your shoes. They seem to make my feet feel better so what the heck. Using sweet old ladies to sell your product should be against the law.